Our Mission
“Elite’s mission is to use our team of the top experts in America to help automotive professionals reach their goals and live happier lives, while elevating the industry that we love so much. This mission will be accomplished without ever compromising our ethics, or the trust that is placed in us.”
Wherever you see the Elite logo, you will see the words “People. Principles. Results” beneath it. Why? It’s what we’ve been about since the company was founded in 1990, and what separate us from the rest.
People
When getting help with your business, we feel one of the most important questions you should ask yourself is: What are the qualifications of the person delivering the coaching and training? This is why every one of our sales trainers is a nationally recognized superstar, and every one of our coaches is (or was) one of the most successful shop owners in the entire industry. This way you’re not receiving advice from someone who’s just following a playbook, but who’s been in your shoes, and can guide you through your challenges based on their first-hand experience.
People1
When getting help with your business, we feel one of the most important questions you should ask yourself is: What are the qualifications of the person delivering the coaching and training? This is why every one of our sales trainers is a nationally recognized superstar, and every one of our coaches is (or was) one of the most successful shop owners in the entire industry. This way you’re not receiving advice from someone who’s just following a playbook, but who’s been in your shoes, and can guide you through your challenges based on their first-hand experience.